Developing the Sales Culture

Developing the Sales Culture

Culture is hard to grasp, but is still always present, impacting performance. See what you can do to help your team thrive!

Release the handbrake of the team!

When the sales culture is not strong enough, it’s like driving with the handbrake on: the car is slow, difficult to steer, and eventually smoke signals appear...

The sales culture is, on the one hand, about leadership attitudes and habits. How do we set targets, monitor them and hold people accountable? Does our coaching focus mainly on operational challenges (pricing, product knowledge, positioning, etc.) or does it also effectively develop key sales skills? What meetings do we hold, how do we motivate and what do we deal with non-performers?

The other important area is about what’s going on in the minds of salespeople. How is their motivation, their attitude? How do they handle rejection or when they get a curveball from the customer during a negotiation? What are the hidden beliefs in their heads that reduce their effectiveness?

When Developing the Sales Culture, we provide the following services:
  • Comprehensive “X-ray and MRI”: We use online questionnaires and interviews to scour all areas critical to sales success that influence the culture.

  • Detailed summary report and presentation: The results and the recommended action plan are documented, then presented and discussed in half a day executive meeting.

  • Development process: We work side by side with the managers concerned to strengthen the culture through coaching and training, depending on the areas targeted.

  • End-of-project measurement: At a later date, we will see what results the development has achieved.

Globally recognized and proven methodology

We conduct the assessment in collaboration with our strategic partner, the Objective Management Group (OMG). OMG has surveyed more than 2,000,000 salespeople and nearly 40,000 sales teams since 1989. The outstanding accuracy of the survey is due to the fact that OMG developed it specifically to map sales success, rather than adapting a system designed for other purposes (e.g. a personality survey, etc.).

OMG has consistently won the Top Sales World Gold Medal in the “Top Sales Assessments“category for 11 years.

Further solutions:

  • Sales Force Evaluation →
  • Developing Sales Systems & Procedures →
  • Sales Manager Coaching →

Contact us